Job Details
19 Dec 2022
Posted Date
18 Jan 2023
Expire Date
Marketing
Category
Mogadishu
Location
Marketing
Job Type
5 - 6 years
Experience Level
Job Description
HEAD OF MARKETING AND BUSINESS DEVELOPMENT
Position: Head of Marketing and Business Development – Mogadishu
Location: Mogadishu, Somalia
Reports To: Chief Executive Officer
Description:
The position is responsible for all aspects of the bank’s business development, marketing communications and events efforts. The HMBDO will lead a team of business development and marketing professionals. The HMBDO is ultimately responsible for creating and implementing innovative business development and marketing strategies that will build the Bushra Business bank—leading to increased awareness, relevance and respect with their target markets—and drive revenue growth. The position is based in the bank’s office and reports to Chief Executive Officer.
Duties and Responsibilities
- Lead the BB bank’s marketing and business development efforts including the development of a differentiation (brand) strategy.
- Align the department resources to implement the BB bank’s Strategic Plan and practice group business plans with strong bias to action and results.
- Provide training on effective business development strategies appropriate for their level of experience.
- Create a center of marketing and business development excellence within the Bank, setting group priorities, service level expectations, quality control measures and internal performance feedback mechanisms.
- Manage, develop and refine processes and procedures relating to the business development and marketing “infrastructure.” Ensure quality review and controls are in place.
- Manage systems and processes to track, measure and report business development and marketing initiatives.
- Manage the priorities of the marketing and business development department on a day-to-day basis. Ensure their activities are aligned with the BB bank’s and practice groups’ priorities.
- Provide input and guidance to the business development directors/managers in the formulation and implementation of business development plans for their respective practice groups, department teams and other departments.
- Foster the banks pursuit of expanded and new client relationships through effective networking opportunities, branding, thought leadership, growth planning, media relations, sponsorships and other integrated marketing initiatives.
- Implement measurable integrated marketing strategies that will drive revenue goals and increase awareness in the markets the bank serves. Drive such opportunities from concept to execution.
- Increase the BB bank’s visibility in targeted industries and practice areas, as defined in the bank’s strategic plan.
- Collaborate with practice groups and offices to develop consistent client-focused marketing and communication strategies.
- Assist in identifying and capitalizing on cross-selling and marketing opportunities.
- Manage the BB bank’s client satisfaction initiative.
- Develop and manage the marketing budgets and track expenses to meet budget goals.
- Oversee the selection and implementation of a CRM system. Introduce the technology in phases, first to marketing and then to the lawyers.
- Perform other duties as assigned.
Skills and Qualifications
Requirements:
The ideal candidate should have a minimum of 10 years of experience—preferably in a business firm or professional services organization—with demonstrated ability to motivate and develop a large marketing team.
Master’s Degree required; post-graduate-level degree preferred.
The candidate should have:
- Ability to win the respect and confidence of the BB bank’s staff, colleagues, clients and vendors.
- Operate at a peer level with the partners, practice group leaders and other leaders of the bank.
- Management experience in assessing and leading an effective department, with a record of recruiting, retaining, nurturing and motivating a talented team of professionals.
- Extensive knowledge of creating and executing integrated marketing communications plans including, but not limited to: brand development, marketing planning, social media, traditional media, advertising, PR, design, event planning, sponsorships and other critical aspects to marketing and business development.
- Ability to develop ideas and partnerships with the department to help them reach the highest business development functionality.
- Demonstrated strength as an innovative, entrepreneurial and creative leader, able to approach difficult problems from multiple directions to promote new ideas.
- An innovative thinker and collaborator.
- Working knowledge of a wide range of marketing disciplines including brand management, advertising, database marketing, market research and competitive intelligence, and public relations/communications.
- Ability to respond effectively to market direction, client needs, major competitor positions and new product/service offering; ability to effectively incorporate this information into broad-based strategic and tactical marketing initiatives.
- Technologically savvy and comfortable working with the IT department in devising and implementing new strategies and systems.
- Experience with SharePoint and CRM systems desired. Proficiency with the Microsoft suite of products required.
- The demonstrated ability to manage outside vendors and negotiate favorable pricing and contracts.
- History of exercising good business judgment and diplomacy in complex situations, handling sensitive and confidential matters with discretion and working under urgent time constraints.
- A team player who is responsive to the views, attitudes and values of others.
- Perceptive and agile, able to assess a situation quickly and generate insights.
- Highly motivated to excel and set rising standards of performance.
- Trustworthy; operates with the highest level of integrity and ethical behavior.
- Demonstrated ability to develop, communicate, and manage marketing expenditures against business plans and budgets.
- Frequent travel required.
How to apply
Office
Mogadishu
Saturday - Thursday : 8:00 am - 5:00 pm
BB Bank is a commercial bank offering Islamic banking services in Somalia with Sharia guidelines and banking regulations.
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