HEAD OFMARKETING AND BUSINESS DEVELOPMENT

Position: Head of Marketing and Business Development – Mogadishu

Location: Mogadishu, Somalia

Reports To: Chief Executive Officer

Description:

The position is responsible for all aspects of the bank’s business development, marketing communications and events efforts. The HMBDO will lead a team of business development and marketing professionals. The HMBDO is ultimately responsible for creating and implementing innovative business development and marketing strategies that will build the Bushra Business bank—leading to increased awareness, relevance and respect with their target markets—and drive revenue growth. The position is based in the bank’s office and reports to Chief Executive Officer.

Duties and Responsibilities:

• Lead the BB bank’s marketing and business development efforts including the development of a differentiation (brand) strategy. 
• Align the department resources to implement the BB bank’s Strategic Plan and practice group business plans with strong bias to action and results. 
  Provide training on effective business development strategies appropriate for their level of experience.
• Create a center of marketing and business development excellence within the Bank, setting group priorities, service level expectations, quality control measures and internal performance feedback mechanisms.
• Manage, develop and refine processes and procedures relating to the business development and marketing “infrastructure.”  Ensure quality review and controls are in place.
• Manage systems and processes to track, measure and report business development and marketing initiatives.
• Manage the priorities of the marketing and business development department on a day-to-day basis.  Ensure their activities are aligned with the BB bank’s and practice groups’ priorities.
• Provide input and guidance to the business development directors/managers in the formulation and implementation of business development plans for their respective practice groups, department teams and other departments.
• Foster the banks pursuit of expanded and new client relationships through effective networking opportunities, branding, thought leadership, growth planning, media relations, sponsorships and other integrated marketing initiatives.
•  Implement measurable integrated marketing strategies that will drive revenue goals and increase awareness in the markets the bank serves.  Drive such opportunities from concept to execution.
• Increase the BB bank’s visibility in targeted industries and practice areas, as defined in the bank’s strategic plan.
•  Collaborate with practice groups and offices to develop consistent client-focused marketing and communication strategies.
• Assist in identifying and capitalizing on cross-selling and marketing opportunities.
• Manage the BB bank’s client satisfaction initiative.
• Develop and manage the marketing budgets and track expenses to meet budget goals.
• Oversee the selection and implementation of a CRM system.  Introduce the technology in phases, first to marketing and then to the lawyers.
• Perform other duties as assigned.